Guest lecture on Business to Business Sales and Marketing by Viplove Kurakula
Guest lecture on Business to Business Sales and Marketing by Viplove Kurakula
Summary
Event Name: Guest lecture on Business to Business Sales and Marketing by Viplove Kurakula
Objective: To share his knowledge and understanding of the latest techniques incorporated and brought a wealth of knowledge and expertise, along with a deep understanding of the industry, to our session today.
Guest Profile
Mr. Viplove Kurakula is an expert in business-to-business sales and marketing with over 100 months of firsthand industry experience. He holds a Bachelor's degree in Civil Engineering from Osmania University and, a Postgraduate Diploma in Sales and Marketing from the Indian Institute of Management, Indore.
With extensive experience at Vodafone India and Airtel Business, he has excelled in roles such as Postpaid Acquisition Manager, Partner Account Manager, and National Account Manager. Currently serving as the Chief Strategy Officer at TSRTC, he drives revenue generation initiatives and leads cross-functional teams.
(Anchor introducing the guest)
DETAILS OF THE GUEST LECTURE:
The session with an insight into B2B Marketing, the Career Opportunities available and the scope for all the Marketing enthusiasts. It was an engaging session where our speaker, Mr. Viplove used real life examples as well as his life experiences to show us how we can grow in the particular field.
Mr. Viplove with his experience in the particular field, used various case studies that helped him evolve as an individual and what made him stand out from the crowd, also, what worked for him to reach where he is. It was a very insightful session where every student actively participated
Toward the end of the Session, Mr. Kurakula indulged with the students of the Marketing Batch of SIBM-Hyderabad (2022-24) in a Q&A session.
CAPTURES FROM GUEST LECTURE:
Conclusion:
B2B sales require a strategic and customer-centric approach. By understanding the unique characteristics of B2B sales, building strong relationships, delivering a compelling value proposition, adopting consultative selling techniques, and embracing adaptability, sales professionals can excel in this dynamic and competitive domain. B2B sales are instrumental in driving business growth, fostering partnerships, and creating mutual success for both buyers and sellers.