Guest lecture on “Marketing in Digital World” by Mr. Prasenjit Roy

Event Name: Guest lecture on “Marketing in Digital World” by Mr. Prasenjit Roy.

Objective: To provide valuable insights and knowledge to the audience about the evolving landscape of marketing in the digital era. The lecture aimed to equip participants with a comprehensive understanding of key digital marketing strategies, emerging trends, and the impact of technology on consumer behavior. Additionally, the lecture sought to inspire and motivate the audience to adapt to the dynamic changes in the digital marketing domain and leverage innovative approaches for business success.

Guest Profile:Meet Mr. Prasenjit Roy, a seasoned corporate leader with over 25 years of global business experience. Renowned for his prowess in Integrated Strategic Marketing, he has consistently driven annual business pipelines. As a key figure in NASSCOM, he serves as a Regional Council member and past Chair of the Sales Marketing Council. A mentor in NASSCOM's 10,000 Start-ups program, he holds multiple coaching credentials. Mr. Roy is a sought-after speaker at top business schools and contributes to leading publications. Recognized with the Alumnus of the Year award in Corporate Leadership, he holds advanced degrees in Engineering and Business Management.

Currently, as the Senior EVP - Marketing at NTT Global Data Center & Cloud Infrastructure, India & APAC, and the CMO of NTT Ltd. in India, Mr. Roy continues to shape the corporate landscape with his leadership and strategic vision.

Date: 12th December 2023

DETAILS OF THE GUEST LECTURE: Mr. Prasenjit Roy's guest lecture on Marketing in the Digital World," the goal was to give participants important insights into the ever-changing world of digital marketing. Roy covered basic ideas and stressed how online channels are crucial in marketing plans. He made things practical by looking at successful case studies, connecting theory to real-world use.

A big focus was on how technology affects how people buy things, helping businesses adjust their marketing strategies. The lecture also looked into new trends in digital marketing, giving a sneak peek into what's coming next in the industry.

To make things even more interesting, there was a Q&A session where people could ask questions and get personalized advice. This made the whole experience engaging and valuable for everyone involved.

CAPTURES FROM GUEST LECTURE:

In conclusion, Mr. Prasenjit Roy's lecture on Marketing in the Digital World was a triumph. Seamlessly blending theory with practical insights, attendees gained a comprehensive understanding of digital marketing essentials, bolstered by real-world case studies. Roy's exploration of technology's impact on consumer behavior and insights into emerging trends equipped participants with a proactive mindset. The interactive Q&A session personalized the experience, addressing specific queries. Overall, the lecture left attendees inspired and well-prepared to navigate the dynamic digital marketing landscape, thanks to Mr. Roy's expertise and engaging delivery.