Guest Lecture by Mr. Rahul Jain

Mr. Rahul Jain delivered guest lecture on Digital Marketing on 1-2 July, 2017, covering topics like Search Engine Strategy, Digital Analytics and Online Ad Campaign for the second year specialization students of Marketing. Mr Jain has more than 15 years of comprehensive work experience in the areas of Corporate Sales, Business Development, Strategic Alliance, Start-up Operations & Digital Marketing. He has coordinated more than 300 Corporate Training assignments for leading corporates and academic institutions. Mr Jain is presently Director, InnoServ Business Solutions Pvt. Ltd and is also the Co-Founder of FMA Digital based in Pune.

The sessions included hands on experience with Google Adwords in Computer Lab. Mr. Rahul Jain shared real life situations faced in digital marketing firms by giving case studies to work on. He also illustrated the various ad campaigns done by his firm and how could they measure a response and create an impact online.