Case Development Centre

SIBM Hyderabad Case Development Centre (SHCDC) –

Symbiosis Institute of Business Management, Hyderabad uses cases in its courses for postgraduate management students with varied backgrounds and executive participants in Management Development Programs. Cases are an effective tool to learn and apply theoretical concepts to practice. It prepares the student to navigate business challenges by engaging them in real-world scenarios. At the same time, it sharpens the analytical skills and enhances the experience of learners with regard to the business problems and its solutions in a classroom setting.

SHCDC will strengthen industry-academia collaboration and provide solutions to industry partners to overcome challenges/solve problems. Case studies are written to offer slices of business life, focusing on actual problems and decisions companies face. The Centre encourages writing of cases in the following areas*:

1. •Business strategy
2. •Business communication
3. •Operations strategy, Operations Management, Logistics & Supply Chain Management, Business process re-engineering
4. •Innovation and new product / new service development, business model
5. •Consumer behavior, Customer Experience Management, Sales & Marketing, Branding, Market Research, Marketing Strategy
6. •Accounting, Finance, Banking, Taxation, Mergers & Acquisition
7. •Ethics, Business Law, Corporate Governance, Business Analytics
8. •Organization culture, Human Resources Management, Motivation, Productivity, Performance Management, Employee Engagement, Virtual Teams
9. •Digital enterprises, e-commerce, IT enabled industry sectors
10. •Entrepreneurship, start-ups, Family Enterprises
11. •Inter-disciplinary Case Studies
12. *Indicative

Objectives of SHCDC –
1. •To develop management cases from various business functional area, including cross disciplinary issues.
2. •To inculcate the case based teaching pedagogy ecosystem
3. •To create an opportunity to convert business challenges into writing business cases and publishing it.
4. •To conduct workshops/FDPs for external and internal participants.
5. •To collaborate with industry for joint case development.
6. •To build a repository of cases for use of educators for teaching and training needs.

Proposed Events of SHCDC: Workshop/FDP: Workshops and FDPs will be conducted to train all the interested individuals in case research and writing.

Case Conference: It will focus to help case authors write cases effectively and develop skills to create a more enriching environment in the classroom for their students.

Case Competition: Associating with patrons from Indian Companies/ Government/ Public sector organizations to analyze their problems situations, inviting top B-school students in the competition. Internal case writing competition to be organized, led by students on the basis of summer internships.

Cases Published by SIBM-H Faculty -
There are three published cases studies with the teaching notes authored by the Faculty of SIBM-H. The details with the link to the cases are as below:

• 1) Spreading the aroma of spices across India: The brand of JK.Masale by Dr. Tanmoy De
  • https://www.emerald.com/insight/content/doi/10.1108/TCJ-10-2021-0187/full/html
  • https://doi.org/10.1108/TCJ-10-2021-0187
  
  
• 2) Ajay Foods: The sweet spot within service design and menu expansion by Dr. Tanmoy De
  • https://www.emerald.com/insight/content/doi/10.1108/EEMCS-09-2022-0302/full/html
  • https://doi.org/10.1108/EEMCS-09-2022-0302
  
  
• 3) Telecom in India in 2017: Uncertainty Calling by Dr. Saradhi Kumar Gonela and Dr. Ravi Kumar Jain
  • https://journals.sagepub.com/doi/10.1177/0972820120927184