National Research Conference, Digital Innovation: Meeting the Business Challenges
Innovation is a critical component in improving individual and institutional performance. Real innovation is not
easy to come by, as they are more radical and transformational than an improvement. Innovation is content orien-
ted whereas the improvement is process oriented..
International Conference on Rigor, Relevance & Resilience in Business and Management Research
“The beginning is always today.” As the quote states, Symbiosis International Conference was held for the first
time at Symbiosis Institute of Business Management, Hyderabad, in collaboration with the international academic
partners - Tennessee Technological University (America), Manukau Institute of Technology (New Zealand), NWU Bus-
iness School (Africa), and conference partners - Union Bank of India, Booklustic, and Excel India Publishers.
INCONSYM-2024, International Conference on GLOBAL BUSINESS TRANSFORMATION: NOW, NEXT AND BEYOND
INCONSYM-2024 was a remarkable collaborative effort organized by Symbiosis Institute of Business Management,
Hyderabad, and Symbiosis Centre for Management Studies, Noida. Both institutions are esteemed constituents of Symbiosis International (Deemed University),
Pune. The conference is also proud to have the Association of the University of Wollongong, Dubai Campus. The scope of the conference covers all the major
research fields in management in nine tracks covering a diverse array of topics, including Marketing, Finance, HRM, Entrepreneurship, IT & Operations,
Cross-Culture, Law, Business Intelligence, and Case Studies.