Case Research

Objective:

1. To Develop information search skills.

2. To Understand the collaborative nature of different perspectives

Outcome:

• Facilitate cross-learning

• Develop analytical thinking

• Foster research skills

REPORT:

CoRe, Centre of Research conducted the activity, Case Research on 21^st July 2023 for the MBA Batch 2022-24, and MBA 2023-25. The activity was hosted by Ritanshi Mahi and moderated by Saurav Sinha. The Case Research Activity was for 90 mins (1.30 PM – 3 PM). There were 30 registrations from both batches who participated in the Case Research.

(Anchor hosting the Activity)

DETAILS –

Rules of the discussion-

1. Participants have been divided into 4 groups (FINANCE, HUMAN RESOURCE, MARKETING/BUSINESS AND OPERATIONS).

2. Each team has received reference materials that have relevant data and information. Apart from that participants can bring their own data and information as well.

3. Participants had 1 hour to discuss the case.

4. Do not turn a case discussion into a debate.

5. Do not get personal it’s a professional discussion

6. Audience can also participate and ask relevant questions

(Audience seated at Lecture Theatre attending Case Research)

Problem Statement –

Tata Consultancy Services (TCS) is a leading global IT services and consulting company. Founded in 1968, TCS is part of the Tata Group, one of India's largest business conglomerates. Headquartered in Mumbai, India, TCS operates in over 46 countries and serves clients across diverse industries, including banking, finance, healthcare, technology, and more. With a vast workforce of highly skilled professionals, TCS offers comprehensive services, including application development, IT infrastructure, consulting, and business process outsourcing. TCS is renowned for its commitment to innovation, customer satisfaction, and significant contributions to the worldwide IT industry. But recently it saw a dip in its revenue growth which was 8.2% in 2022-23 in comparison to a 9.7% growth rate in 2021-22. Despite being the leader in its industry it is facing a downtrend. What could possibly have gone wrong? Analyze the same from all four aspects of the organization- Human Resources, Finance, Marketing/Business as well as its operation- and devise a solution from your respective domains

Team CoRe with participants

Team CoRe with participants

Team CoRe with participants

Team CoRe with participants